The Business of Choice PDF Download

The Business of Choice PDF
By:Matthew Willcox
Published on 2015-02-20 by Pearson Education

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

This Book was ranked at 34 by Google Books for keyword Business Money Education Reference Business Money.

Book ID of The Business of Choice's Books is 4xTJBgAAQBAJ, Book which was written byMatthew Willcoxhave ETAG "3AAIARfY30M"

Book which was published by Pearson Education since 2015-02-20 have ISBNs, ISBN 13 Code is 9780134053493 and ISBN 10 Code is 0134053494

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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